LOCAL SEO IN HOUSTON

Are You In Or Are You Out?

Google has been drastically changing the way it delivers results for local search. Now, Google’s local algorithm is weighing proximity heavier as a ranking feature.

How Do You Rank?

WHAT IS THE LOCAL 3 PACK?

The local 3-Pack in Google results are just that… the top three businesses that appear underneath the map. This list is returned based off of the users location and proximity to the business and the query they used.

For example, if you search “best doctor in Houston,” you would likely get three suggestions returned based off of the amount of information that Google can find, the quality of the businesses’ reviews, and the proximity to your location.  

Why Does It Matter If I Am Listed In the Local 3-Pack?

Before the Google local pack was created, businesses had only two main ways to be returned on the first page of Google: local PPC and local SEO. With three potential ways to get on page one of Google, there’s no harm in trying! 

Need help getting listed on the local 3-Pack? Let’s talk.

WHAT IS INCLUDED IN A LOCAL SEO PACKAGE?

• Create/update Google My Business (GMB) homepage
• Build citations and submit to aggregators and hand-selected sites, fix existing listings
• Schedule eight GMB posts per month
• Data enriched photo tagging: embed latitude, longitude, keywords, and other data into your images before scheduling them to your GMB listing
• Review and update keywords accordingly
• Monitor GMB reviews
• Manage location ranking across geography with Geogrid rank tracking
• Local content ideas/recommendations (does not include outreach or content creation)

LAYER YOUR MARKETING WITH GEOFENCING

We are a full-service digital marketing company offering geofencing as an additional avenue from which you can reach your potential customers.

What Is Geofencing?

We can trace a virtual geofence around an event/location from which you want to build an audience. This is based on their visit to that particular location or event during a set, scheduled timeframe.

When people enter the geo fenced location during the set timeframe, they will then become a part of an audience that we can target later following the event.

As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.

Added bonus – we can also geofence your competitor locations!